Description: The first is the musical staircase video from Volkswagen. VWs ad, called The Fun Theory was created by the DDB Stockholm ad agency. There will be several spots in the series, each focusing on hidden camera style clips that show how people can be motivated to change behavior when theres a chance for fun to be had.
The Piano Staircase is the first in the series, where musical notes and asks, Can we get more people to choose the stairs by making it fun to do? You then see workers outfitting a public staircase so that it resembles a piano keyboard complete with actual notes playing when you step on the keys.